Netflix’s Money Heist (Lacasa De Papel) is one of the most popular programs on Netflix. It was so popular that it broke a new Netflix watch record after the third season was released in July. US Netflix Twitter account confirmed that a total of 34,355,956 people across the globe saw the third part of “Money Heist” in the first week. The marketing of this season is outstanding. They have adopted a unique marketing style. Few days back, red boxes filled with money were found on the luggage belt at the Frankfurt airport,Germany. These boxes were printed with the names of the cast of Money Heist.
Netflix did this smart promotion of Money Heist using suitcases at Frankfurt Airport. Creative Marketing concept isn't it? Let us know your thoughts on this…
Posted by Marketing Mind on Monday, September 30, 2019
The production of upcoming part of the season is completed before the time. First, it was expected that it will be released in the start of 2020,but now it is expected that it will be released in the end of 2019.
The show is originally Spanish and is dubbed in English perfectly with fans in every corner of the world. The show also brought to life the folk Italian song ‘Bella Ciao’ and now the song has a separate fan base.
The show has especially won the hearts of Pakistani audience with its reference to ‘Islamabad’ in Part 3 of the show. The part 3 has ended on a crucial note and fans are impatiently waiting for the next part.
People liked this style of marketing very much and are eagerly waiting for its next season to come. The production team of this season is hoping that soon after the release of its next part, this season will set new records. Fingers crossed.
Are you a Money Heist fan? Share your favourite character in the comments.